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| Market Research
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Description:
Our Market Research Test measures your knowledge of designing and conducting market research studies. Designed for experienced market researchers, this test covers the following topics: Primary Research, Secondary Research, Study Design, Questionnaire, Interviewing and Other Tools, Sampling, and Analysis.
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- Analysis
- Advanced Techniques
- Basic Statistics
- Cross Tabulations
- Non-response Rate
- Report Content
- Report Presentation
- Data Processing
- Coding
- Tabulation
- Interviewing and Other Tools
- Computer Simulations
- Databases
- Field Staff
- Quality Control
- Training
- Primary Research/Qualitative
- Focus Groups
- One-on-One/Executive Interviews
- Primary Research/Quantitative
- E-mail Survey
- Internet Survey
- Mail Survey
- Omnibus Study
- Panel
- Personal Survey
- Telephone Survey
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- Questionnaire
- CATI
- Demographics
- Design
- Screening
- Sampling
- Confidence Levels
- Defining the Universe
- Size of Sample
- Types of Samples
- Weighting
- Secondary Research
- Types
- Uses
- Study Design
- Budget
- Categories of Marketing Research
- Define Objectives
- Hypotheses
- Methodology
- Outside Vendors
- Project Schedule
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