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Advertising Industry Knowledge
Description:
Our Advertising Industry Knowledge test measures your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this test covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.
Test Outline

Advertising & Public Relations
Creating Effective Advertising Campaigns
Effective/Ineffective Methods
Role/Purpose of PR
Strategies/Process
Application to Marketplace
Social Responsibility/Ethical Context
Steps in Communications Process
Usage of Marketing Communications
Campaign Planning
Performance Measures
Planning/Execution of Integrated Marketing
Role of Research/Primary & Secondary
Media Planning
Assessment/Measures
B2B vs. Consumer
Characteristics of Print/Broadcast/ Outdoor/Online
Planning Steps
Online Advertising
Assessments/ Measures
Characteristics
Compared to Offline Advertising
Organization of Process
In a Company Setting
Marketing Mix Elements
Types & Functions/Marketing Orgs
Promos & Specialized Communications
Point-of-Purchase/In-Store Marketing
Role of Direct Marketing
Role of Promotions
Trade Shows
Trade/Consumer Strategies
Types/Impact of Events Marketing
Purchase Behaviors
Impact of Communications (Advertising)
Motivations
Persuasion Motivation Applied to Purchase Behavior