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| Consumer Products Industry Knowledge (U.S.)
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Description:
Our Consumer Products Industry Knowledge (U.S.) test measures your knowledge of the Consumer Products industry. Designed for individuals with broad knowledge of the industry and its trends, this test covers the following topics: Advertising, Distribution, General Marketing, Integrated Marketing, Manufacturing, Marketing Planning, Marketing Research, Promotions, Research and Development, and Sales.
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- Advertising
- Creative
- Media
- Strategy
- Distribution
- Channel Relations
- E-commerce
- Logistics Systems
- General Marketing Knowledge
- Concepts
- Definitions
- Integrated Marketing
- Concepts
- Direct Response
- International Applications
- Measurement
- Public Relations
- Manufacturing
- Feasibility
- Investment
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- Marketing Planning
- Annual Planning
- Financial/Pricing
- Positioning/Branding
- Strategic Planning
- Marketing Research
- Interviewing Methods
- Qualitative Uses
- Quantitative Applications
- Promotions
- Defensive
- Offensive
- Research and Development
- Cost Containment
- New Product Approaches
- Product Improvement and Line Extensions
- Sales
- Channel Relations
- Incentives
- Organization
- Stategic Selling
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