|
|
| Marketing Concepts
|
Description:
Our Marketing Concepts test measures your knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.
|
|
|
- Advertising & Sales Promotion
- Advertising on the Web
- Broadcast Advertising
- Choosing a Medium
- Choosing a Message
- Managing the Sales Promotion Process
- Print Media
- Promotional Objectives
- Promotional Planning/Media Plan
- Public Relations
- Strategy Decisions
- Trade Shows
- Using Ad Agencies
- Buying Behavior
- B2B Decision-Making
- B2C Behavior
- Buyer-Seller Relationships
- Decision Influences
- Purchasing Process/Motivation
- Demographic Decision-Making
- Buyer Problem-Solving Processes
- Psychological Influences
- Social Influences
- Distribution & Channel Selection
- Distribution Systems/Strategies
- Marketing Channels
- Place/Location Decisions
- Retailing, Wholesaling & Marketing Logistics
- Information Analysis
- Budgeting for Decision-Making
- Data Analysis
- Market Research Techniques
- Problem Definitions
- Internal & External Company Evaluation
- Competitive Environment
- Cultural/Social Environment
- Economic Environment
- Evaluating Company Resources
- Political Environment
|
- Market Analysis
- Global Market Offerings
- Market Segmentation
- Positioning/Differentiating
- Target Market Strategies
- Understanding Markets
- Marketing Control Systems
- Cost Analysis
- Feedback Processes
- Managing the Total Marketing Effort
- Performance Analysis
- Sales Analysis
- Marketing Plans
- Analysis
- Forecasting
- Plan Development
- Use of 4 P's
- Marketing Roles
- Linking with Other Functions
- Marketing as a Business Function
- Profitability
- New Product/Service Development
- Branding
- Designing Services
- New Product Planning & Development
- Packaging
- Product Classes
- Product Life Cycle
- Types of Products
- Pricing
- Discounting
- Pricing Objectives
- Pricing Policy
- Quantitative Analysis
- Selling Issues
- Managing a Sales Force
- Sales Roles
- Selling Relationships
- Selling Services
- The Sales Process
| |
|
