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| Public Relations Industry Knowledge (U.S.)
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Description:
Our Public Relations Industry Knowledge (U.S.) test measures your knowledge of the Public Relations industry. Designed for experienced practitioners, this test covers the following topics: Agencies, Budgets, Industry Recognition, Media Relations, Planning, Public Relation Profession, Program Evaluation, Research, Tactics, Types of Media, and Public Relation Practices.
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- Agencies
- Billing
- Hiring
- Managing
- Budgets
- Components
- Planning
- Types
- Industry Recognition
- Awards
- Other Publicity Tools
- Speaking Opportunities
- Media Relations
- Media Outreach
- Press Materials
- Targeting Media
- Planning
- Goals and Objectives
- PR Profession
- Associations
- Publications
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- Program Evaluation
- Setting Goals
- Research
- Resources
- Surveys
- Tactics
- Brand Building
- Creating News
- Crisis Communications
- Internal Communications
- Product Launch
- Types of Media
- Audience
- Broadcast
- Print
- Wires
- Types of PR
- Practices
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