- Assessing Opportunities
- Competition
- Market Growth
- Market Maturation
- Market Size
- Entry Cost
- Accessibility
- Learning Curve
- Long-term Financials
- Mid-term Financials
- Promotion
- Short-term Financials
- Importance
- Business Function
- Changing Markets
- Chief Executive
- World Economy
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- Integration
- Implementation
- Market Understanding
- Strategic Response
- Market-Led Characteristics
- Formal Market-Scanning System
- Identify Market Drivers
- S.T.E.P. Analysis
- Planning
- Culture
- Interactive Feedback System
- Management Structure
- Satisfying Customers
- Bought When
- Buyers
- Buying Decisions
- What Is Bought
- Segmentation
- Niching
- Targeting
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