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| Advertising Industry Knowledge
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Description:
Our Advertising Industry Knowledge test measures your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this test covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.
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- Advertising & Public Relations
- Creating Effective Advertising Campaigns
- Effective/Ineffective Methods
- Role/Purpose of PR
- Strategies/Process
- Application to Marketplace
- Social Responsibility/Ethical Context
- Steps in Communications Process
- Usage of Marketing Communications
- Campaign Planning
- Performance Measures
- Planning/Execution of Integrated Marketing
- Role of Research/Primary & Secondary
- Media Planning
- Assessment/Measures
- B2B vs. Consumer
- Characteristics of Print/Broadcast/ Outdoor/Online
- Planning Steps
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- Online Advertising
- Assessments/ Measures
- Characteristics
- Compared to Offline Advertising
- Organization of Process
- In a Company Setting
- Marketing Mix Elements
- Types & Functions/Marketing Orgs
- Promos & Specialized Communications
- Point-of-Purchase/In-Store Marketing
- Role of Direct Marketing
- Role of Promotions
- Trade Shows
- Trade/Consumer Strategies
- Types/Impact of Events Marketing
- Purchase Behaviors
- Impact of Communications (Advertising)
- Motivations
- Persuasion Motivation Applied to Purchase Behavior
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