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Responsible for researching market conditions in local, regional, or national areas to identify marketing trends and to determine potential sales of a product or service. A Market Research Analyst determines effective research methodology and formats (for example, surveys, opinion polls, and questionnaires) for gathering information on competitors, pricing, sales, methods of marketing and distribution, customer preferences and buying habits, and consumer reaction to new or improved products or services. A person in this position is also called upon to transform survey results into reports, graphs, and charts to illustrate findings and to use those findings to create and present marketing campaigns to management for consideration. |
