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Market Research Analyst

Responsible for researching market conditions in local, regional, or national areas to identify marketing trends and to determine potential sales of a product or service. A Market Research Analyst determines effective research methodology and formats (for example, surveys, opinion polls, and questionnaires) for gathering information on competitors, pricing, sales, methods of marketing and distribution, customer preferences and buying habits, and consumer reaction to new or improved products or services. A person in this position is also called upon to transform survey results into reports, graphs, and charts to illustrate findings and to use those findings to create and present marketing campaigns to management for consideration.

Required (Select 7)
Product Name/Outline
Business Math
Business Writing
Listening Skills
Market Research
Marketing Concepts
Presentation Skills
Sales Concepts (U.S.)

Elective 1 (Select 1)
Product Name/Outline
MS Access 2000 Fundamentals
MS Access 2002 Fundamentals
MS Access 2003
MS Excel 2000
MS Excel 2002
MS Excel 2003
MS Excel 2007
MS Excel 97
SAS 6.0 (Base)